Influencer marketing within your business: Influencer marketing has become a negative word in our culture due to the Kylie Jenners and the fit tea peddlers that we’ve seen on Instagram. Influencer marketing goes beyond that. Influencers can be extremely useful to their audience and great assets for brands. For example, individuals who review electronics and cars, or people who really care about the lives and well-being of the followers. Let’s look at a few reasons influencer marketing is worth considering for your business.
Amazing Return on Investment
Many people are hesitant to hire influencers because of the high cost. The benefit of influencer marketing can bring to a business’ return-on-investment is something that many business owners don’t know. According to some estimates, companies that use influencer marketing earn $5.78 for every dollar they spend. There will be places where influencers are more powerful, such as cryptocurrency. A few small influencers or an influential person mentioning a gold currency might be enough to make this a big deal and bring in millions of dollars. Any company in the space should consider using influencer marketing as a strategy.
Emerging Brands use it
Influencer marketing played a key role in the rise of LaCroix brands. LaCroix’s market value increased from $646 million in 2015 to $827 million in 2017. This was after they started to increase their influencer marketing efforts. The clever strategy of hiring many micro-influencers meant that the company could be spread virally through social media.
Tom’s Maine is another company that has used influencer marketing in order to enhance its brand. Tom’s of Maine, a popular brand of natural personal care products, used micro-influencer marketing to increase brand awareness in 2015. Their approach was unique because they reached out to influencers from many different censuses and asked them to fill out a questionnaire before they promoted their brand. This allowed them to identify the niche they could fit into and to track their results.
How to create an online marketing strategy that is influential for Influencers
You need to be aware of where and how you spend your money if you want to make the most of influencer marketing. It is recommended to try different channels and influencers. Then, start small to see which ones are the best. Next, determine which ones are more effective. You could use this to increase leads, conversations, followers on social networking or brand awareness/mentions. Your goals should be clearly defined and quantifiable. Once you’ve established your influencers, and they have acted on the content, you can start to look at other ideas before you decide what works.
Influencer marketing is more effective than many people think. Don’t be fooled by the images of influencers that are projected in media. Instead, find out what you can do to get their support and start small with a solid strategy.
